In April 2025 we spoke to 500 people
aged 18-25 from all across the UK about
their music consumption and discovery.
Find out what they said…
Get it here…
The BPI, lemontank & Blackstar Agency teamed up to survey 500 UK-based 18-25 year olds about their music discovery and consumption habits.
Respondents were sourced from the research panel Prolific, the lemontank pool of young creatives, and grassroots UK music organisations including Small Green Shoots, Future Yard, Musical Keys, Saving Grace & Operasonic.
The participants answered using voice notes and written answers via the AI survey platform Tellet, in April 2025.
To get the study, please share your details in this form & we look forward to hearing your thoughts & feedback, you can direct any questions to the team at BPI Insights here.